A jackpot redesign, transforming OptiKPI's product into a scalable SaaS platform. Max out the user experience and online presence in the iGaming industry and beyond.
Challenge
OptiKPI needed a solution that balanced the technical demands of a SaaS platform with the unique requirements of iGaming clients.
In response to the dynamic shifts in their industry landscape and a desire to connect more effectively with a younger audience, our client recognized the imperative for a comprehensive brand refresh.
Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.
Goal
The goal was to provide a new cohesive language improving the user experience and designing new features to also tackle new industries.
Result
The redesign has boosted prospect engagement while creating a stronger brand presence in the market thanks to the revised digital properties.
The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.
Crafting simple user experiences for complex products creating a lasting and meaningful impact.
Crafting simple user experiences for complex products creating a lasting and meaningful impact.
