Energize user experience with a spark of innovation. Fuse platforms into a cohesive digital ecosystem with a unified design system powering alignment with Energy Co's new commercial strategy.
Challenge
Energy Co needed a refresh of its digital properties to better reflect their evolving commercial strategy
In response to the dynamic shifts in their industry landscape and a desire to connect more effectively with a younger audience, our client recognized the imperative for a comprehensive brand refresh.
Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.
Goal
The project aimed to align Energy Co’s consumer app and website with their new commercial strategy by developing a unified design system that bridged the gap between the two platforms.
Result
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.
Unified digital presence, igniting a brighter, user-focused and business-aligned future.
Unified digital presence, igniting a brighter, user-focused and business-aligned future.
